Brighthouse Financial


Launching the New MetLife

MODCo developed a comprehensive multi-channel media plan to launch the Brighthouse brand in the US market. The campaign includes television, digital, mobile, print, SEM, social media and trade advertising. 

MODCo has built first to market 360 programs with major media partners such as The Wall Street Journal, The New York Times, and CBS, showcasing the new Brighthouse brand story through interactive content and high impact executions.


The Results

Massive launch in April 2017 and growing. 

331 Million Impressions in Week 1 alone.

Evolving strategy into 2017 with a deeper digital insights, with a focused on engagement and lead generation to Financial Advisors.

TV, Print, Outdoor, Digital, Social, Strategic Partnerships, SEM, SEO