Our work for True Religion has encompassed many brand and product directions, and evolutions in our media strategy.
• Developed custom content and integrated programs with media partners
• Broke from the seasonal fashion print world
• Made first step into paid social executions across all platforms
• Produced NBA Sports partnerships and TV integrations
• Delivered first to market Outdoor executions and experiential events
• Rebooted SEM strategy and management
• Provided ongoing competitive landscape and consumer segmentation research
• Focused on integrated budget analysis and media performance through custom dashboards
90% increase in new visitors to the site (2016/17).
Sales up 24% during period.
Positive brand sentiment lift of 9% and growing.