Brahmin Handbags

AHEAD OF REVENUE GOAL IN 2019

AHEAD OF REVENUE GOAL IN 2019

SITE SESSIONS UP 18% YOY WITH BUDGET FLAT

SITE SESSIONS UP 18% YOY WITH BUDGET FLAT

INCREASE IN REVENUE 2017 vs. 2018

INCREASE IN REVENUE 2017 vs. 2018

Brahmin Handbags

INTRODUCING A NEW (35 YEAR OLD) BRAND.

Brahmin - a successful legacy handbag brand - came to Modco with a familiar challenge: find the “new” Brahmin women without alienating their loyal customer base.

With a range of handbags that are as diverse as the people that purchase them, it was critical we develop a targeted communication strategy to reach the new customer without losing the essence of the brand.

The answer was 100% data driven. We created three distinct consumer personas, built off both in-depth analysis of Brahmin’s data and third party research data.

Media executions, creative, and copy were segmented and targeted to each persona (including geographically) for meaningful 1:1 conversations with current and new consumers. The successes we’ve seen from this hyper-targeted strategy have proven that one size doesn't fit all, and personalization continues to deliver results.

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