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Hilti is a multibillion dollar Lichtenstein based tool company focusing on building the best construction tools ever. We've partnered with them over the past three years to improve their brand visibility in the US and launch a new battery powered line "Nuron".

To achieve this with a modest budget, we converted CRM data to digital IDs and implemented a laser-precision media campaign that culminated at their annual trade show.

At the trade show launch, we hit industry insiders with lavish OOH branding and onsite activations to make a big splash that was cost effective.

The results of these efforts were astounding and provided a stable foundation for campaign growth.

global brand messaging
new cordless line
novel lead generation strategy