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Hunter Boots

MODCO developed a new media mix and approach for Hunter in the US market including pushing ecommerce and digital for the first time. This new approach helped capture a more diversified audience, and make a big impact during competitive Fall and Holiday seasons.

Hunter deployed a pop up store in the heart of SOHO’s fashion district, to take advantage of the Holiday season. Street teams and wrapped food carts and buses were utilized to drive foot traffic.

increase in new site visitors
lift in positive sentiment
store sales support