TAP Air Portugal
Bringing the US to Portugal & beyond.
Modco have been the media AOR for TAP Air Portugal since 2016. They came to us with an interesting challenge: to build awareness for their new Stopover program amongst travellers in key US hubs for the brand.
We blended selective high impact media, events and OOH placements to grab the attention potential travelers and reinforced the TAP stopover offer through contextually targeted placements to drive ticket sales.
Our arguably greatest success for the brand has been our micro influencer approach. We’ve been able to produce hundreds of pieces of beautifully shot content introducing TAP (and Portugal) to consumers in an authentic way through our army of influencers.
The results speak for themselves, with new routes opening in 2019 and more people flying TAP than ever before!
increase in passengers selecting the stop over program YoY
increase in US passenger volume
increase in flown revenue