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WWE SuperCard

As an companion to their popular annual title WWE 2K, 2K released the WWE SuperCard app - a battle card game that offers in-game purchases. 2K leaned on MODCo's expertise in gaming and ecommerce to get WWE SuperCard onto the phones of WWE 2K players.

As SuperCards is a niche title - appealing mainly to WWE fans and players of WWE 2K - it was important to take a hyper-targeted approach and leverage the targeting capabilities and efficiencies of social and Google platforms.

To maintain efficiencies and continue to drive a positive ROAS, MODCo adopted a rigorous a/b creative testing strategy - over 140+ combinations - which kept users engaged and drove positive results.

10+ years
supporting Supercard and the game
increase in ROAS
below CPI benchmark