Strategic media thinkers behind some of the most successful global brands.
For over 28 years, our reputation has been built on a proven track record of helping
brands thrive in a digital world.
We apply analytical insights to develop media and activation plans that build brands and drive genuine business growth. To bring these plans to life, our capabilities include media research, strategy, planning and buying across all traditional and digital channels.
The MODCo team is made up of sharp and agile media strategists, planners and social specialists - who know how to hustle and think on their feet. We are nimble and flexible to clients' changing needs and marketplace demands.
We have no time for big agency red tape.
We have no time for
Big Agency red tape.
We're the guys you want
on your team.
We are proud to work with some of the most innovative marketers and brands in the world. Our focus is on our clients' businesses. MODCo stands for My Own Damn Company, and that's the attitude we take with every project, every client, every brand.
Our WorkVIEW ALL
90 Titles. 16 Years.
We’ve invested over a billion dollars promoting more than 90 gaming titles over the past 16 years. That’s a lot of learnings across many different genres, game categories and consumer targets. We use media dollars to build and sustain 2K Games and Sports franchises, rather than putting hefty expenditures against a single title.
Our ability to attract, harness and sustain new consumer communities is at the heart of our media strategy.
Brand Evolution & Growth
A successful handbag brand for over 35 years, Brahmin came to MODCo with a familiar challenge...a loyal customer base, but a need to find the ‘new’ Brahmin woman. With product offerings that vary by region and are as diverse as the people that purchase them, it was critical we develop a targeted communication strategy to reach the new customer without alienating the loyal base, or losing the essence of the brand.VIEW WORK
Breaking the Category
In 2016, MODCo became AOR for Brighthouse Financial – the new MetLife. The opportunity to launch an enormous new financial brand was an exciting challenge, particularly with the mandate of “breaking the category” with a new media approach.
This was even more challenging as Brighthouse Financial products are not Direct to Consumer, but through Financial Advisors only.